Fiona Bloom will be giving a speech on Fan Engagement and PR Strategy!
She’ll also be immersed in the scene, talent scouting, actively networking and bringing her experiences back to share with everyone!
Navigating the World of Social and Media with Compelling Content
2:30 PM – 3:20 PM
RBC Learning Centre
Presenter: Fiona Bloom (The Bloom Effect)
How can bands/artists reach the media in engaging ways with effective results as well as identify fans, comprehend targets and demos, and nurture and build audiences? Fiona Bloom of The Bloom Effect will demonstrate the process it takes to communicate messaging – whether a tour, album release, single premiere, or overall artist update – via various outlets and platforms such as podcasts, blogs, playlists, print, internet radio, terrestrial radio, web portals, mobile, and TV. By understanding that your audience and fans are #1 and that they are with you on your whole journey, you’re able to keep them in the palm of your hands with the right strategy, voice, and authenticity.