Rench has been creatively breaking the boundaries between America’s top two genres since the turn of the millennium. His twangy, funky, irresistible mix is proven to raise eyebrows and open minds in a big way, most notably with his project Gangstagrass and the Emmy nominated theme song to the hit FX Network show “Justified.” Now that he’s toured the world with the groundbreaking bluegrass-hip-hop group he founded, Rench thinks its time to push the envelope again with a solo album that completely reimagines Americana from the ground up.
After six years touring with and producing Gangstagrass, 2017 will see Rench release a full length album showcasing an eclectic honky-tonk “bang and twang” sound. Though the decade and a half since he started fusing the two genres popularly thought to be incompatible has seen the rise of “country rap,” Rench’s work is a completely different formulation far removed from the novelty of ‘redneck raps about moonshine and driving trucks through the mud.’ His uniquely broad and deep recipe brings together a rich tapestry of American styles. In “Them’s The Breaks”, Rench presents a masterful treatise that ties the sincerity and plaintiveness of classic honky-tonk with a hipster’s facility with irony and post-modern reference. It pulls in heavy beat samples and turntable scratching, twangy steel guitar, swampy delta blues, and contemplative folky understatement, and somehow it just works. This is a cosmopolitan incorporation of the best of America’s populist musical traditions, where the outlaw gunslinger is at home as a figure in the music of Bakersfield or the music of Bed-Stuy, and Rench’s take will provoke thought while getting your head bobbing.
“Two examples that represent the kind of experimentation I am doing here are turntable scratching pedal steel guitar sounds on ‘The Dust Up’, and beatboxing through the harmonica on ‘Boomerang’.” Says Rench when asked to reflect on achieving the sound on the album. The fingerprints of 70’s honky-tonk are all over the album, with heavy use of pedal steel guitar and Wurlitzer piano. But these adorn a collection of unmistakably twenty-first century songs. The songwriting brings the honky-tonk themes of outlaws and truckers into Brooklyn’s hipster bars and b-boy street corners, paired with the sampled beats of a producer who grew up in the age of hip-hop. What better way to embody Americana than to truly incorporate such quintessential influences as folk, country, soul, and hip-hop?
The new album “Them’s The Breaks” establishes Rench’s mastery at layering thumping beats seamlessly with wailing steel guitar licks and high lonesome harmonies. It displays the breadth of his musical palette with tracks that veer from party banger to melancholic introspection, from anthemic hooks to understated ruminations. This is Americana in its true exploration of the possibilities when an artist is equally influenced by Gram Parsons and Outkast. Beatboxing is done through a harmonica, pedal steel guitar notes are scratched in via turntable, and a Hank Williams cover is interrupted by a drum loop you might expect from a Kanye track. Could this embody a deeper, more forward thinking form of ‘Americana’ to meet the 21st century? Dive in and find out.
“Rench and his friends have done nothing short of creating a new form of music. Gangstagrass takes two types of music that are opposites and mixes them together brilliantly in a way that is natural and enjoyable.” – Elmore Leonard
“Rench’s vision has a toehold on a racy, improbable hybrid.” -No Depression