The Bloom Effect, founded in 2007 by entertainment mogul Fiona Bloom, is a unique, full-service boutique specializing in branding for artists, personalities, music labels, and lifestyle companies.
Create a buzz
“Fiona Bloom is crucial to this independent game. She has her hustle on like nobody I know. Ear to the street, finger on the pulse and super connected. Trust me– you want her in your corner!”
Chuck D - Public Enemy
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Services
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Helping artists and brands gain media coverage, increase their visibility and promote music through various channels, including press releases, interviews and social media campaigns.
This includes albums, singles, livestreams, tour press and product launches/activations.
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Marketing strategy aimed to secure songs added to playlists on streaming platforms like Spotify, AudioMack, Deezer, Qobuz, Apple, Amazon, YouTube and other digital streaming platforms. This service helps artists increase their streaming numbers, reach new listeners, and gain exposure by securing placements on curated playlists that match their music genre and style. Work with editorial/curatorial and external playlists.
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Help create and shape a distinctive identity for a product, service, artist, company or individual. This involves developing elements such as a unique name, logo, design, image, identity, messaging, and overall aesthetic that conveys a specific image and values to a target audience, aiming to establish a recognizable and consistent presence in the market.
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Research entities for potential collaborations. Working together to provide financial support, product placement, and services to other parties, in exchange for brand visibility, promotional opportunities, or other benefits that align with the sponsor’s marketing objectives.
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Developing and nurturing a group of people who share common interests, goals and values. Finding fans/ audience engagement and building fanbases. This involves fostering Engagment, communication, and collaboration among members through various activities, events, and platforms. Aiming to create a sense of belonging, support and collective identity within a community. Fan Clubs, Super Fans, Fan Mania.
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Involving promoting an artists’s live shows and tours through various strategies and channels. This includes advertising, marketing, publicity, collaborations with local media and influencers to increase ticket sales, generate buzz, and attract a larger audience to the concerts. Move tickets, Fill Seats.
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Promote albums/products to engage audiences and drive consumption. This involves various strategies, including advertising, social media campaigns, influencers partnerships, publicity, and experiential marketing, aimed at creating buzz, generating interest and increasing, streaming and audience viewership.
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Promoting throughout various territories/countries. Setting up strategies, understanding cultural nuances, subtleties, and economics. Building and growing International audiences, and understanding consumer behavioral patterns, and identifying key tastemakers, industry and pluggers/promoters who can champion your music, products.Item description
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Nurturing and enhancing the artists’s skills, talent, image, and overall career potential. Training, coaching, vocal performance, recording, branding guidance, live performance, and other strategies. Help the artist/talent grow creatively, professionally and commercially, preparing them for long-term success in the Entertanment industry.Item description
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“I have worked with many promo people in my career. In my opinion Fiona’s one of the greats!”
Jim Kerr – Simple Minds