Her indoctrination into the music industry can be traced back to the early ’90s, with on-air stints at Atlanta stations, WSTR 94.1 and WRFG 89.3 FM, making her a local celebrity and known hip-hop afficionado. She soon became an in-demand influencer in the genre, compiling playlists, interviewing touring artists, tastemaking, and talent scouting. She also emcee’d a variety of events including the notorious Freaknic. Her parties were the stuff of legends, beckoning a who’s who in the entertainment scene including guests like Outkast, Lil Jon, LA Reid, Ludacris, TLC, and then-Mayor of Atlanta, Bill Campbell.

Bloom also found herself with a “side-hustle” before it was trendy when she started moonlighting in the publicity world, launching the public relations firm Roche & Bloom with Michelle Roche, representing artists such as Indigo Girls, Drivin N Cryin, Follow for Now, Five Eight and Michelle Malone.

While initially Bloom had no aspirations to work for a record label, a serendipitous encounter with EMI/Chrysalis Records President Daniel Glass inspired her to join his team. There she worked with artists like Digable Planets, Gang Starr, Shara Nelson, The Soul Sonics, and British R&B group, Eternal. Bloom’s subsequent move to a jump-start label, Zero Hour Records as Director of PR, had her spearheading campaigns creating critical acclaim for Space Needle, Varnaline, Steve Wynn, Swervedriver, The Notwist and others. She quickly rose to one of the top music publicists, securing unprecedented results with coverage in outlets such as Entertainment Weekly, Spin, Rolling Stone, USA Today, High Times, Atlantic, The Onion, Vice, Us Weekly, and The New York Times. Following a deal between Zero Hour and Rising Tide, Bloom was given a label called 3-2-1, going back to her Hip-Hop roots signing artists like Kool Keith, Rubberoom, Skeme Team, and Blackalicious.

Starting her own label seemed like the natural next move; thus, Bloom and her business partners founded Sub-Verse Records. In its charge, she navigated a small team in a 100,000 square foot office space in Tribeca as well as a new generation of artists including MF Doom, Big Jus (Company Flow) and brought Blackalicious in for a joint venture with MCA. She also launched Subversive Skool, a subsidiary production arm that showcased and debuted hip-hop from around the world. Artists she brought to NY for their debuts included Aloe Blacc, Saian Supa Crew, Atmosphere, Zion I, Swollen Members, Eternia, Sway de Safo, Tye, Emicida, People Under the Stairs, Phife, Slum Village, just to name a few.

In 2004, Bloom joined New York’s iconic Joe’s Pub as its programming + Late Night talent booker. There she worked alongside legendary arts presenter Bill Bragin and developed the Late Night series, bringing in artists like Jazmine Sullivan for her first ever show with Missy Elliott in the audience, French Rap group TTC, a huge Swedish Showcase with 8 Artists, Robert Glasper, Gretchen Parlato, Chris Rob, Morley and many more.

Bloom would soon find herself back at a record company as Director of International Marketing at TVT Records in 2006. Already set with Nine Inch Nails, Sevendust, KMFDM, Guided by Voices, and dozens of other artists on its evolving roster, Bloom worked with then-newcomer Pitbull, Teedra Moses, as well her longtime contacts from Atlanta, Lil Jon and Ying-Yang Twins.

It was then Bloom decided to create The Bloom Effect, combining all her talents and skill-sets to create the respected one-stop shop.

In addition, internationally, Bloom has been a frequently published writer. For instance, her annual “Top 50 Artists to See at SXSW” could often be found in the hands of A&R reps at the massive conference.

Bloom’s work in the music industry was seemingly pre-destined. Growing up in London, Bloom’s father worked as an accountant in the entertainment industry and, as is befitting of a future musical entrepreneur, Bloom’s childhood home was set across the street from the legendary Abbey Road Studios. Then, at age four, Bloom set her aspirations on becoming a world-renowned pianist, landing her an acceptance into the prestigious Royal Academy of Music in London years later, followed by full scholarships to both the University of the Arts in Philadelphia and the University of Maryland. She also earned a degree in Speech Communications and Broadcast Journalism at Georgia State University where she got her musical feet wet at college radio station WRAS 88.5FM, programming a specialty show called ‘All That Jazz’ and serving as a newscaster and helping with on-air fill-ins.

Today, Bloom remains a trusted and admired fixture in the music industry, renowned for her visionary leadership, unwavering integrity, and unparalleled ability to connect talent with opportunity. When she isn’t traveling the globe, she resides in New York and Atlanta, where her indelible mark continues to shape the musical landscape. To learn more, please visit thebloomeffect.com.

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